Entrepreneur Advisors Take on the Lead in Assisting Startups in Thailand

September 3, 2020: The first of its kind collaboration in Thailand; Kingsford Securities, To Exit (2Ext) and Kudun and Partners (KAP) are joining together to take on the role of Entrepreneur Advisors aiming to assist startup companies in their journey to become successful businesses. They realized startups are increasingly becoming an integral role in Thailand’s economic growth due to their innovation and competitiveness, contributing to the economic dynamism of the country.

The MOU Signing Ceremony was held earlier with participation from Mr. Woranun Thaworanun, Managing Director and Chief of Investment Banking of Kingsford Securities, Ms. Nicky Nattanuch, Managing Director of 2Ext, and Mr. Troy Schooneman, Partner and Head of Startups Advisory Group of KAP.
Each of the parties in the collaboration has distinct expertise in helping startups. Kingsford Securities, a leading securities company in Thailand that provides financial advisory, investment banking and securities trading services will contribute its expertise as a financial advisor, 2Ext, a full-service startup consulting firm will take on the role as a startup advisor, and finally KAP, a team of vibrant and dynamic lawyers who successfully representing over 40 startups over the years will act as legal advisors, providing startups with advice on the law, and rules and regulations governing businesses.

Mr. Woranun Thaworanun said “One of the most challenging aspects for Thai Startups is funding. Funding is always the most important recipe for the business. Kingsford Securities is part of this collaboration as a financial advisor to strengthen and growing startups. Our collaboration understands entrepreneurs and their startups well. We will make sure their talent successfully and commercially.”

“With our team consisting of various expertise including business, legal, compliance, financial and investment consultants, 2Ext is poised to helping startups tackle their obstacles from various dimensions at our full-service boutique firm. We have prioritized our services for early and growth-stage startups because of the belief in our motto that ‘The First Step Matters’. We strive to be a trusted partner for the startups from the first step to the finish line or “Exit” which is the meaning of our name ‘To Exit’. We provide full services to startups from the inception of the co-founders and the company, pitching coach, investors matching, financial advisory, fundraising to M&A as well as investment advisory to professional investors such as deals sourcing and due diligence. With our expertise and knowledge in the SEA startups ecosystem, the 2Ext team is confident on playing a crucial part in our collaboration with Kingsford Securities and KAP,” explains Ms. Nicky Nattanuch.

As for KAP, Mr. Troy Schooneman adds “The collaboration grew from our mutual passion to act as a one-stop service provider, acting as a coaching partner and mentor to entrepreneurs, whether they are scientists, engineers, or designers, who are in the beginning stages of their startup journey so that they can identify and avoid common startup mistakes, implement business strategies and structures to get their startup through difficult times, develop entrepreneurial and leadership skills and a spirit of entrepreneurship, and to connect them with our other professional friends from around the world, including VCs, incubators and accelerators, investors, bankers and other fund providers, etc., to maximize their chances of success.”

On September 17, 2020, the Entrepreneurs Advisors will be having its first Startup seminar: “Ready, Get Set and Go!” at the Gaysorn Urban Resort in Gaysorn Tower, featuring one of the most successful unicorn startups and inspirational co-founder, Mr. Ezra Don Harinsut of Omise, Mr. Woranun Thaworanun from Kingsford Securities, Ms. Nicky Nattanuch from 2Ext and Mr. Kongkoch Yongsavasdikul, a key partner of KAP that led to the successful establishment of over 40 startups as they discuss the critical issues and challenges faced by start-up companies and strategies for success.

For more information on the seminar, please visit our Kudun and Partners Facebook page. Alternatively, you can also contact Ms. Worakanya Chaisorn, Assistant Marketing Manager of KAP (worakanya.c@kap.co.th) for more information.