Rising stars

Sports and esports, media and entertainment are distinct yet overlapping areas of the law. They involve piecing together elements of a broad range of legal disciplines such as intellectual property, contract, labour,  and applying them to one particular industry sector. The majority of the work of an entertainment and sports law practice is transactionally based such as drafting contracts, negotiation and mediation. However, some situations may lead to litigation or arbitration.

Our team brings first-hand knowledge and experience to Kudun and Partners in dealing with the many facets of the entertainment and sports industry. To successfully penetrate this niche but highly lucrative market, substantial legal concepts across multiple practice areas are required. These involve intellectual property, contracts, labour and employment law and business associations. While understanding these fundamental areas of law are crucial, professional lawyers in this sector must also be business savvy in issues such as pitches and budgeting including financing agreements for television series and films relating to sponsorships, sport clubs associations, bank loans, co-production investments, acquiring necessary permits for location shoots and managing the channels of distributions for general broadcasting, exclusive rights or pay per views and actors/actresses/brand ambassadors/celebrity/athletes on their management contracts, licensing and other rights issues.

With a young, vibrant and dynamic team, Kudun and Partners is the right choice when it comes to the entertainment and sports industry.

Our team possesses extensive capabilities in providing counsel across various domains of Sports and esports, media and entertainment. We offer comprehensive advice and assistance in the following areas:

  • Corporate transactions including M&A and merger activities
  • Establishment of associations
  • Commercial and sponsorship agreements involving athletes, artists, sponsors, sports clubs and organisations
  • Governance and regulatory compliance
  • Intellectual property, including image rights, copyrights and trademark
  • Rights of athletes, artists, record companies and publishers regarding protection of their IP rights.
  • Tournament/ Competition rules and regulations
  • Real estate, finance, labour and employment matters
  • Dispute resolution
  • Sports-related liabilities and regulatory investigations


Drawing from our extensive legal expertise, we navigate a broad spectrum of areas within sports law, encompassing tournament regulations, stadium operations, image rights, and dispute resolution. Led by Kudun Sukhumananda, appointed as an executive committee member of the Football Association of Thailand, and Ekachai Chotpitayasunon, our dedicated team is deeply versed in the intricacies of sports law. From advising on acquisitions and sponsorship negotiations to drafting athletes’ contracts, facilitating stadium financing, and resolving disputes, we provide comprehensive legal support tailored to the unique needs of our clients.

Deal highlights

Kudun and Partners Facilitates Maguro Group’s Successful Listing on the SET

Kudun and Partners have successfully represented Maguro Group Public Company Limited in the offering of 21 million ordin...

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BGC Packaging

Kudun and Partners Represents BGC Packaging Co., Ltd. in Strategic Acquisition of 25.1% Shares in Bangkok Can Manufacturing Company Limited

Kudun and Partners is proud to announce its successful representation of BGC Packaging Co., Ltd. in the strategic acquis...

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wind energy

Kudun and Partners Represents B. Grimm Power Public Company Limited in Power Plant Acquisitions in South Korea

Kudun and Partners, as a co-counsel together with Jipyong LLC, a Korean firm, has successfully represented B. Grimm Powe...

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Meet the team

Thailand’s entertainment industry is continuing to expand. You need a legal team with both experience and agile, innovative thinking behind them. Find out more about our sports and entertainment law experts Thailand.



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Get in touch

Get in touch with us by telephone or send us your enquiries using the contact form and we will get back to you as soon as possible.

TEL: 662 838 1750 FAX: 662 838 1795